Customer: a2 Milk

The Challenge

a2 Milk has been one of Australia’s fastest-growing consumer brands, expanding rapidly both locally and internationally. Growth, however, comes at a cost. Managers found themselves under enormous pressure to deliver more with less, and stress levels across leadership roles increased sharply.

At the same time, compliance requirements around mental health and resilience in the workplace were rising. The company recognised that leaders needed both compliance-aligned training and real-world tools to stay resilient under the weight of growth.

The Solution

In Bloom designed a resilience and mental health awareness program tailored to a2 Milk’s leaders. The program ensured compliance with Australian standards while also equipping managers with practical strategies to support their teams. It was not a one-off session, but a journey designed to build resilience into the DNA of leadership at a2.

The Results

• Leaders developed confidence to manage high-growth stress without burnout.

• Teams reported stronger engagement and lower stress.

• Compliance was achieved while also creating cultural benefits.

• The organisation maintained its growth trajectory with leadership strength intact.

Customer Voice

“We were growing fast, and our leaders were stretched. The resilience and mental health awareness program gave them the tools they needed to lead with confidence.” – a2 Milk Executive