The 7 habits of a highly effective workplace strategy
If we have learned anything from the last two years, it’s that the real estate industry is evolving at pace to meet new demands. So, what can you do to plan ahead?
As we all wrestle with hybrid ways of working, Instant’s predictions this year focus on how we can make this new approach habitual. So many of us have struggled with new routines, different locations and work pressure. What can we do to be effective and introduce purpose into our everyday work?
Instant have taken inspiration from the seminal model set out by Stephen R. Covey in his book ‘The 7 Habits of Highly Effective People’. Instant believe that the habits Covey highlights will help businesses remain agile and deliver the most effective and valuable approach to contemporary workspace.
1. Be Proactive: The war for talent is over (and talent won)
Companies are testing new workplace strategies that put talent first. Developing an agile approach to space, underpinned by technology, is key as they “test and learn” their way to success.
Agile spaces are increasingly being used as testbeds for new approaches to design and location, with demand for flexible workspace up 18% year on year.
63% of businesses Instant have spoken to are already using technology to track utilisation.
Instant expect 50% of companies to make further changes to their workplace strategy before the end of 2022.
2. Begin with the end in mind: What is the workplace for?
Collaboration has been identified as the primary purpose for workspace and design is changing to reflect that.
Instant expect companies designing new offices to dramatically change the ratio of space usage.
Dedicated desks are expected to make up less than 25% of workspaces in new offices by the end of the year.
83% of businesses Instant spoke to identified informal collaboration as one of the three most important types of space within their office going forward. ²
Just 46% identified dedicated workstations in the same way. ²
Design teams will work with HR and Real Estate to develop spaces from the ground up to enable collaboration.
3. Put first things first: Agility is the primary driver in workspace strategy, for now
The ability to move quickly and efficiently is the #1 driver in future workspace strategy in 2022. Adoption of flexible workspace remains high compared to conventional office environments.
In the UK coworking space occupancy sits at up to 80% (and is higher in some locations) compared to less than 40% in conventional office space.
Demand is being driven by a combination of start-up growth and investment in scale-up businesses.
Requirements in regional cities and suburban locations continues to increase despite lockdowns abating.
4. Think win-win: What is best for society as a whole is best for the workspace of the future
In the medium term, sustainability will become the key driver of real estate activity, superseding previous considerations around head count and cost. This is a win for ambitious net zero targets but also in providing staff with better working environments that focus heavily on wellness.
60% of Fortune 500and 66% of FTSE 100 companies now have sustainability-based targets.
By the end of 2023 sustainability will be a key focus for businesses and their workspace teams.
5. Seek first to understand, then be understood: Bridge the knowledge gap
There is still a fundamental lack of real estate data from which to make evidence-based decision making. Only after companies can better understand usage, can they adapt their workplace strategies to take into account the new habits of the workforce.
By the end of 2022, 30% of new buildings will be able to track and measure how space is used. But the absence of compelling data means that wholesale change to workplace strategy and delivery may well not be seen until 2023 at the earliest.
There is a rise in a desire for workspace measurement above and beyond basic occupancy metrics.
Sensor and anonymised cameras are increasingly becoming popular, with an array of new technologies on the horizon to enable the shift to hybrid working.
80% of corporate real estate firms do not have fully modernised core systems that can easily incorporate emerging technologies for the future, according to a Deloitte survey.
6. Synergise: Can the office market pull together to deliver a better experience?
The silos that exist across the commercial real estate market make it extremely difficult for clients to optimise their workplace strategy. Even the most progressive occupier teams struggle to pull data and full market visibility across their portfolios.
Just 27% of the companies we spoke to have data on how their employees are using space today, with 20% not even knowing if or when their staff are in the office itself. ²
With the office market facing the most significant challenge of its existence, now is the time for landlords, operators, service providers and occupiers to work together.
Better synergies around data collation, reporting and analysis are required to enable an agile, hybrid approach to workspace strategy.
This is particularly the case around sustainability and meeting net zero targets, where usage data is hard to reconcile across multiple sites.
7. Sharpen the saw: Individuals are upskilled and willing to go it alone
The last 18 months have allowed individuals to develop new opportunities or reassess their work life balance which has created an influx of entrepreneurial activity. This will create renewed growth of 18% for the flexible workspace industry by the end of 2022.
References:
https://employernews.co.uk/news/the-7-habits-of-a-highly-effective-workplace-strategy/